Perspective
Aug. 3, 2011
Best practices for persuasive trial presentations
Aim not only to master the case, but to present it in a stripped-down way that the judge and jury can easily understand. By Richard C. Neal and Barbara Reeves Neal of JAMS
Thorough knowledge of the facts of the case and the governing law is essential for good trial advocacy. But this is only the foundation. Above and beyond lies the challenge of presenting the case compellingly. Trial judges and arbitrators learn what is effective and persuasive by extended exposure to both the good and bad. Below is a non-comprehensive list of suggestions for organizing and presenting evidence effe...
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