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Entertainment & Sports

Jul. 2, 2011

Hollywood's Dealmakers Are Playing New Roles

What scholars call media convergence has compelled celebrities to develop and market their other talents and interests, from acting to fragrance lines. And it has changed the role of their lawyers.


By Erica E. Phillips


Daily Journal Staff Writer


These days, stardom means more than landing blockbuster movie roles.


Movie stars open restaurants and write comic books. Musicians become actors and produce films. Athletes and reality television stars take up entertainment journalism and launch clothing lines.


Take rapper Chris "Ludacris" Bridges, who this summer stars in the action film "Fast Five" alongside Conj...

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