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Appellate Practice

Jun. 5, 2008

Timing of Doll Launch Challenged

A former manager for Bratz doll manufacturer MGA Entertainment told jurors Tuesday that the company had decided to market the edgy toy by "June or July" of 2000 - months earlier than the business contends it had settled on the concept.

By Jason W. Armstrong
Daily Journal Staff Writer
This article appears on Page 2

      RIVERSIDE - A former manager for Bratz doll manufacturer MGA Entertainment told jurors Tuesday that the company had decided to market the edgy toy by "June or July" of 2000 - months earlier than the business contends it had settled on the concept.
      Jennifer Maurus testified as part of an effort ...

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