Community News
Oct. 5, 2013
Palo Alto event features in-house counsel
The Legal Marketing Association's Bay Area Chapter held an in-house counsel summit in Palo Alto on Sept. 17. The event was a way for legal marketing professionals to gain a better understanding of what in-house attorneys are looking for when they turn to outside counsel. A Q&A session, moderated by Robert Cullen, vice president and general counsel of JSI International Shipping Corp., cut to the heart of how law firms should approach in-house attorneys for work and what really matters when it comes to fostering long-lasting relationships with outside counsel. — Dominic Fracassa
The Legal Marketing Association's Bay Area Chapter held an in-house counsel summit in Palo Alto on Sept. 17. The event was a way for legal marketing professionals to gain a better understanding of what in-house attorneys are looking for when they turn to outside counsel.
A Q&A session, moderated by Robert Cullen, vice president and general counsel of JSI International Shipping Corp., cut to the heart of how law firms should approach in-house attorneys for work and what really m...
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