Law Practice
Oct. 3, 2013
Native advertising's blurred lines raising legal concerns
The marketing concept, which incorporates ads directly into the original content of a host website, is raising issues for lawyers and the Federal Trade Commission.
Daily Journal Staff Writer
Looking for new ways to reel in business beyond banners or other basic digital promotions, the advertising industry in the past several years began employing a new marketing concept that incorporates ads directly into the original content of a host website. The approach, known as native advertising or sponsored content, quickly gained popularity even though it blurred the lines between authentic and pro...
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