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Focus (Forum & Focus)

Jan. 13, 2009

Understanding the Web's Next Generation Can Secure Advantages

The next generation of the Internet, called Web 2.0, has arrived, offering firms opportunities to provide much richer, more targeted content, writes Sharon Berman. - Firm Guidance

FIRM GUIDANCE

By Sharon Berman

Many attorneys and law firms still present themselves only up to the limits of the initial World Wide Web, often referred to as Web 1.0. These Web 1.0 sites generally offer a "one size fits all" approach.

The next generation of the Internet, called Web 2.0, has arrived, offering opportunities to provide much richer, more targeted content. Understanding just a few basics about Web 2.0 and social media can giv...

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