FIRM GUIDANCE
By Sharon Berman Many attorneys and law firms still present themselves only up to the limits of the initial World Wide Web, often referred to as Web 1.0. These Web 1.0 sites generally offer a "one size fits all" approach. The next generation of the Internet, called Web 2.0, has arrived, offering opportunities to provide much richer, more targeted content. Understanding just a few basics about Web 2.0 and social media can giv...
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