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Intellectual Property

Mar. 25, 2010

Google Wins European Court Ruling

Google Inc. can sell keyword advertising with brand names in Europe, according to a Tuesday ruling by the European Court of Justice.

By Craig Anderson

Daily Journal Staff Writer

Google Inc. can sell keyword advertising with brand names in Europe, according to a Tuesday ruling by the European Court of Justice. But the opinion leaves open the possibility that companies that buy the advertising might be liable for trademark infringement.

The ruling by the European Union's highest court covers Google's lucrative practice of selling trademarked names for...

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