Transactions
Jul. 24, 2001
Brobeck Phleger: VALUECLICK SNAPS UP STOCK PURCHASE OF MEDIAPLEX INC.
Westlake Village's ValueClick Inc. will buy San Francisco's Mediaplex Inc. for $47.4 million in stock. ValueClick is an online advertising company that operates under a cost-per-click system. Advertisers, primarily direct marketing and e-commerce firms, pay only when a consumer clicks on their ads.




ValueClick is an online advertising company that operates under a cost-per-click system. Advertisers, primarily direct marketing and e-commerce firms, pay only when a consumer clicks on their ads.
Mediaplex's proprietary te...
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