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Marketing

Jul. 11, 2001

Share and Share Alike

Cross-selling can expand your practice, offer more services to your clients and increase firm revenues.

        By Anne Bothwell
         
        Dear Anne:
         Our firm management wants us to do more "cross-selling." But I'm not sure I trust other partners to pay as much attention to my clients as I do. I have spent my whole career at the firm building these relationships, and I don't...

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