Marketing
Apr. 8, 2003
Seller's Market
In Closing Column - By Sharon Berman - While marketing has become a watchword of many prominent law firms, the term "sales" does not have that same cachet. While many firms have hired marketing and public relations staff to manage new business development and image campaigns, many lawyers flinch at the "s" word. Can sales be the next trend?
In Closing Column
By Sharon Berman
While marketing has become a watchword of many prominent law firms, the term "sales" does not have that same cachet. While many firms have hired marketing and public relations staff to manage new business development and image campaigns, ma...
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