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Commercial Law

Jun. 21, 2017

Facebook fights to dismiss advertisers' lawsuit

Attorneys for Facebook Inc. argued for dismissal of a lawsuit brought by marketing firms who say they were misled by the company's faulty video metrics, which gave advertisers the impression that users spent more time watching their ads than was actually the case.

By Joshua Sebold
Daily Journal Staff Writer

SAN FRANCISCO — Attorneys for Facebook Inc. argued Monday for dismissal of a federal lawsuit brought by marketing firms who say they were misled by the company's faulty video metrics, which gave advertisers the impression that users spent more time watching their ads than was actually the case.

Facebook announced to the public in 2016 that it discovered an error in...

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