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Aug. 2, 2001

Getting There

At the mediation offices of Gig Kyriacou, Kyriacou and mediators Earl Willens, Charlie Peterson, Steve Cerveris, Keenan Oldham, Jeff Kichaven and Jeffrey Krivis joined ADR marketing specialist John Horn for an in-depth analysis of the theories and practicalities of marketing for independent ADR professionals. They considered when going full time was appropriate, how to build volume business, how to market and the nature of their product they are selling.

        At the mediation offices of Gig Kyriacou, Kyriacou and mediators Earl Willens, Charlie Peterson, Steve Cerveris, Keenan Oldham, Jeff Kichaven and Jeffrey Krivis joined ADR marketing specialist John Horn for an in-depth analysis of the theories and practicalities of marketing for independent ADR professionals. They considered when going full time was appropriate, how to build volume business, how to market and the nature of thei...

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