Marketing
Jul. 24, 2001
Schmooze or Lose
Barbara Casey has been a legal marketing pro for 20 years, but only in the last three years has her business boomed. The public-relations push is not a passing trend, lawyers and marketers agree.
Rarely shy, attorneys must walk the line between aggrandizement and sober self-promotion, a particular challenge as they balance the "ambulance-chaser" stigma with a marketing culture that has crept into virtually every American boardroom.
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