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Focus (Forum & Focus)

May 1, 2007

New Ballgame

Forum Column - By Daniel W. Bir - Major League Baseball controls virtually every revenue-producing avenue of the great American sport. Now, it claims exclusive control over fantasy, too. One fantasy-baseball company’s lawsuit aims to stop it.

FORUM COLUMN

By Daniel W. Bir

      Major League Baseball earned $5 billion in 2005, including $2.8 billion from retail merchandising, according to USA Today and ESPN.
      Major League Baseball controls practically all of the game's revenue-producingavenues, including broadcasts, licensed merchandise and even its players' publicity rights. Now, it wants the final piece of the pie: exclusive control...

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