Perspective
Aug. 10, 2012
How much are your Facebook friends and Twitter followers worth?
A digital identity may have economic value if it attracts commercial parties, regardless of whether the author is a celebrity. By Christopher C. Chiou, L. David Russell and Nary Kim of Jenner & Block LLP
How does a person achieve Internet fame and online prosperity? One way is to collect a legion of online followers via social media. The math is simple: an online brand becomes more valuable with each additional Twitter follower and Facebook "like."
Case study: Sarah J. Phillips. Sarah J. Phillips, the 22-year-old ESPN.com columnist and subject of a touted expose by the sports w...
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