Intellectual Property
Aug. 7, 2012
Coke vs. SodaStream: are there trademarks in trash?
Coca-Cola is not happy with SodaStream's cage-of-cans advertising campaign, and has filed suit in other countries to stop it. By Kenyon Harbison of Allen Matkins Leck Gamble Mallory & Natsis LLP
SodaStream is a small purveyor of do-it-yourself home carbonation machines that instantly turn water into soda, which one can then flavor as one desires, using syrups that SodaStream also sells in bulk form. One of SodaStream's basic business-model theses is that this system is better for the environment than the traditional "can-and-bottle" soda distribution model. However, in the last month, SodaStream's marketing displays r...
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