Top Women Lawyers
May 12, 2011
Susan L. Heller
Greenberg Traurig LLP Location: Santa Monica Practice type: Litigation Practice specialty: Intellectual property
Branding decisions that used to be made by the marketing department now are increasingly being made in the board rooms.
That's Heller's view of the changing corporate landscape.
"There is a global footprint, and where they have a major brand, it's becoming a very strategic driver of the overall business strategy," she said. "Famous brands, underlying good will, have a major balance sheet value."
For more th...
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$795 for an entire year!
Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)
Already a subscriber?
Sign In