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Commercial Law

May 5, 2011

Building Brand Awareness With the Traveling Public

Companies seeking to build brand awareness are targeting non-traditional locations where the customers come to them. By Susan Grueneberg of Snell & Wilmer LLP


Building brand awareness has become the new hot button for companies both large and small. Branding strategies increase positive recognition among consumers and drive demand and sales. Sometimes these strategies include association with a person, animal or symbol. Think about what springs to mind if you see an ad with a quick-witted lady dressed in a white apron with a price gun.

While local and regional brands can be very successful in their limited geographic are...

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