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Jun. 3, 2015
Can a business #trademark a hashtag?
Many businesses use hashtag marketing campaigns that encourage social media users to post with the campaign tag. But can a hashtag be used, and perhaps even registered, as a trademark? By Dina Roumiantseva and Aaron Rubin
Hashtags have become ubiquitous on social media, and a trending topic in trademark
and consumer advertising law. First used on Twitter, hashtags are character strings
preceded by the "#" symbol that generate a link to all other posts containing the
same tag. Today, many businesses use hashtag marketing campaigns that encourage social
media users to post wit...
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