Entertainment & Sports
Jul. 16, 2004
Manufacturers Must Negotiate Product Placement Contracts
Focus Column - Entertainment Law - By Eric Weissmann - Product placement - using a product such as a car, champagne or cell phone in an identifiable manner in a motion picture, television production, record or radio program - has grown into a multimillion-dollar industry.




Entertainment Law
...
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$795 for an entire year!
Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)
Already a subscriber?
Sign In