Intellectual Property
Feb. 29, 2012
Napa Valley China? Brand protection for wine regions
How can the Napa Valley and other California wine regions protect their good names? By Scott Hervey of Weintraub Genshlea Chediak Tobin & Tobin
California wines are famous worldwide, and Napa Valley is probably the most well known appellation of all. According to the California Wine Institute, in 2010, California wine shipments worldwide totaled 241.8 million cases. Ninety percent of all U.S. wine exports came from California, reflecting an estimated $1.14 billion in winery revenues. Thirty-eight percent of U.S. wine exports were shipped to the 27-member countries of the European Union, a...
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