Marketing
Jun. 3, 2003
Goal Tending
Column - Marketing - By Andrea W. Snedeker - For some, the notion of setting goals conjures up images of footsteps in the sand: They never quite take hold and then disappear with the first strong wind. For others, setting goals makes their stomachs clench and eyes glaze over. But what if your goals were less transitory? What if they could be set solidly in cement, like the handprints of Hollywood icons in front of Grauman's Chinese Theater?
Marketing
By Andrea W. Snedeker
For some, the notion of set...
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