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Media

Sep. 26, 2006

A Few Tricks of the Media Trade Can Help When News Reporters Call

FORUM COLUMN - Conjure this: You're suddenly involved in a complicated and controversial legal case and one morning your secretary alerts you to an incoming phone call - it's a Los Angeles Times (or New York Times or San Francisco Chronicle) reporter, wanting an interview.


Forum Column

By Karl Fleming

     
      Conjure this: You're suddenly involved in a complicated and controversial legal case and one morning your secretary alerts you to an incoming phone call - it's a Los Angeles Times (or New York Times or San Francisco Chronicle) reporter, wanting an interview. This is big stuff, a chance to enlarge your reputation and enhance your career, to say nothing o...

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