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Firm Watch

Jan. 7, 2003

Pioneering MoFo Marketer Moves On

In an industry more accustomed to burnout and high turnover than longevity, Carl Whitaker was a true survivor. For 10 years, he directed the marketing efforts of one of the nation's largest firms, San Francisco's Morrison & Foerster. Today, he steps down to join Emeryville's Bothwell Marketing.


By Erik Cummins
        In an industry more accustomed to burnout and high turnover than longevity, Carl Whitaker was a true survivor.
        For 10 years, he directed the marketing efforts of one of the nation's largest firms, San Francisco's...

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