Corporate
Mar. 30, 2011
Five Tips From a General Counsel on Networking With In-House Attorneys
Five ways lawyers can market themselves to in-house counsel. By Mark E. Harrington of Guidance Software Inc.
Include non-managers in your efforts. While the tendency of most law firm partners and marketing departments is to focus on those in-house attorneys who have budget responsibilities, a wise law firm will seek to include other department lawyers in its marketing efforts. The simple fact is that while many non-general counsel lawyers do not make the final decision on purchasing legal services or products, they are ofte...
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