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Books

Mar. 26, 2011

Is Franchising Right For Your Business?

Franchising is a viable option to grow a business, but is it right for your business? By Andrew J. Sherman of Jones Day.


By Andrew J. Sherman


The fourth edition of "Franchising & Licensing" is filled with examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs. Author Andrew Sherman covers all the strategic, legal, financial and operational aspects of these complex but highly profitable business strategies.

CHAPTER 2

The Foundation of Franchising

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