Intellectual Property
Mar. 25, 2011
Bratz Case Exposes Toy Industry Spying
An Orange County federal court jury this week got a rare inside look at the hyper-competitiveness of the toy industry in the fiercely litigated Bratz doll war.
Daily Journal Staff Writer
SANTA ANA - An Orange County federal jury this week got a rare inside look at the hyper-competitiveness of the toy industry in the fiercely litigated Bratz doll war.
The panel got to hear a former Mattel Inc. employee testify to running a covert in-house division aimed at collecting private information about MGA Entertainment Inc.'s Bratz and other brands.
Sal Villasenor, an 18-year...
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$795 for an entire year!
Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)
Already a subscriber?
Sign In