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Law Practice

Jan. 23, 2015

Approved lawyer referral services battle new competition from online advertisers

Requests for help finding lawyers are flat or reduced, but State Bar-certified referral services try new ways to reach clients, stay relevant.


By Don J. DeBenedictis


Daily Journal Staff Writer


A decade ago, the management team at Attorney Search Network would spend a couple of hours a week evaluating and adjusting the for-profit lawyer referral service's Yellow Pages advertising. These days, said executive director Jake Baloian, they spend several hours every day plotting ways to stay competitive with websites and online pitches from law firms, other referral services and attorney marketin...

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