By Pat Broderick
Daily Journal Staff Writer
In 1993, after plying his trade for almost two decades, trial lawyer Donald F. Costello logged his first $1 million jury verdict and a multimillion dollar malpractice settlement.
Costello's success in his then Santa Cruz-based practice got him thinking: How do successful attorneys get the word out that they can deliver the goods, and tap a trusted network of fellow money-makers fo...
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