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Law Practice

Apr. 17, 2001

Primp Pros

"Beauty contests" are the lawyer's version of a Survivor episode, as firms compete for a corporate client's business. But clients say firm presentations blur into one gray mass.

        By Karen Coleman

        The guy who first said "beauty is only skin deep" no doubt had an ugly sister he was trying to console. Lawyers wooing potential corporate clients have learned, however, it really is what's on the inside that counts.
        "Beauty contests" are the lawyer's version of a Survivor episode, pitting fi...

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