Marketing
Feb. 3, 2004
Light the Way
Column - Legal Marketing - By Anne Bothwell - The start of a new year is often when lawyers and firms want to upgrade their marketing efforts and improve their name recognition and reputation. However, before you start fixing things, find out exactly what's wrong. Too often firms jump into marketing programs and projects without first covering the basics.
Legal Marketing
By Anne Bothwell
The start of a new year is often ...
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