Intellectual Property
Oct. 16, 2001
Taco Tale
The little dog looks into the camera and recites, "Yo Quiero, Taco Bell." For the last several years, television viewers could not miss the sad little face on the Chihuahua pitching Taco Bell. A case from the 6th U.S. Circuit Court of Appeals, Wrench LLC v. Taco Bell Corp. , 99-1807 (6th Cir. 2001), enlightens us on exactly how that little dog became a TV icon.
The little dog looks into the camera and recites, "Yo Quiero, Taco Bell." For the last several years, television viewers could not miss the sad little face on the Chihuahua pitching Taco Bell. A case from the 6th U.S. Circuit Court of Appeals, Wrench LLC v. Taco Bell Corp., 99-1807 (6th Ci...
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