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Intellectual Property

Oct. 15, 1999

Amazon.com Gets Down and Dirty.org

SEATTLE - Besides selling books, Seattle's e-commerce giant, Amazon.com, is known for its efficiency at collecting personal data to use in marketing - a smart idea that the company's attorneys have now taken to extremes. In a heated trademark battle between the online vendor and a 29-year-old bookstore in Minneapolis, Amazon.com's lawyers have demanded one detail too many in the case's pretrial discovery: They've asked the store's owners if they're gay.

By Cydney Gillis
Special to the Daily Journal
        SEATTLE - Besides selling books, Seattle's e-commerce giant, Amazon.com, is known for its efficiency at collecting personal data to use in marketing - a smart idea that the company's attorneys have now taken to extremes. In a heated trademark battle between the online vendor and a 29-year-old bookstore ...

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