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Perspective

Apr. 29, 2009

An Advertising Face-Off: Images and the Right of Publicity

The right of publicity and the ability to control one's image is central to a case involving a Taster's Choice coffee label, writes Guylyn Cummins.

By Guylyn Cumming

The California Supreme Court will hear oral argument on June 3 in an important "right of publicity" case, Christoff v. Nestle USA Inc. Issues include whether the single publication rule applicable to mass communication-based torts applies to right of publicity claims; whether use of another's likeness on a product label is a "publication" for purposes of the rule; whether its continuing use on product labels and in various product advertisements...

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