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Perspective

Apr. 30, 2009

A Case That's Hard to Swallow

Though Pom Wonderful has had success suing other juice makers over advertising claims, its latest suit might go too far, write Rami S. Yanni and Jerod Partin.

By Rami S. Yanni and Jerod Partin

Pom Wonderful LLC, which claims to be the largest grower of pomegranates in the United States, has recently stepped up its efforts to defend its dominance of the multimillion-dollar pomegranate juice market, which, according to many industry experts, owners Lynda and Stewart Resnick largely helped create. In January, Pom brought three federal lawsuits against Welch's, Tropicana Products Inc. and Ocean Spray Cranberries Inc., claiming t...

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