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Intellectual Property

Mar. 31, 2000

Ticket to E-Ride

Air war results in "E-Ticket" being held fatally generic. Page 7. ^^Intellectual Property^^ Ticket to E-Ride Name for Airline's Electronic Services Is Generic

By Lawrence G. Townsend
         Remember only ten years ago? Chances are, most people had never heard of electronic mail, much less e-mail, unless perhaps they worked as government scientists. Then the Web took hold, and by the mid-1990s, consumers were presented with all kinds of new brand names - familiar words preceded by the curious and then-novel "e-" - designed to make them pause a...

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