Marketing
Feb. 23, 2007
Avoid Traps in Sponsoring Contests
Focus Column - By Natasha Shabani - Here's a guide for setting up a contest or promotion without getting your client tagged for running an illegal gambling operation.
By Natasha Shabani
Which of the following promotional advertisements embodies an illegal contest or promotion?
A) "Send in your proof of purchase from five cereal boxes for a chance to win a trip to the Super Bowl!"
B) "Get five of your friends to sign up on our Web site and automatically be entered to win an iPod!"
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