Marketing
Mar. 4, 2003
Pressing On
In Closing - Public Relations - By Elizabeth Lampert and Lori Greenspoon - Once a media and marketing industry standard, the press release was the first step in most public-relations campaigns. In fact, the release once was considered the beginning and the end of the campaign in itself. However, the day approaches when press releases will be fewer and farther between - and for good reason.
Public Relations
By Elizabeth Lampert and Lori Greenspoon
Once a med...
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