Perspective
Jun. 7, 2012
'Do not Track’ mechanisms implemented ahead of legislation
U.S. law currently does not require companies to implement such mechanisms, but regulation is imminent. By Helen Christakos of Carr, McClellan, Ingersoll, Thompson & Horn
U.S. law currently does not require companies to implement "Do Not Track" mechanisms. Do Not Track mechanisms are technical mechanisms that allow consumers to opt-out of being tracked by third parties (including analytics services, advertising platforms and social networks).
However, regulation is imminent. Congress is reviewing numerous Do Not Track bills, and the Federal Trade Commission and Obama administration have als...
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