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Perspective

Mar. 10, 2009

No Time To Be Coy

In the current economy, the best strategy is less about building an image or branding a firm and more about creating relationships between clients and contacts.

By Tracy Olmstead Williams

In today's environment, everyone needs to be responsible for generating revenues for themselves and their clients. Traditionally, public relations helps attorneys get quoted in newspapers and legal trade publications, and secures them an NPR interview or a spot on CNBC. PR helps identify and set up speaking opportunities to raise the profile of the firm and its individual attorneys spotlighting their successes and expertise. But in the current...

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