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Perspective

Aug. 14, 2014

I saw the signage and it opened up my eyes

Well-considered signage can enhance the value and presence of a development project in an urban center or high-traffic location. By Paul Rohrer and Michelle A. Buchmeier



By Paul Rohrer and Michelle A. Buchmeier


A current television ad conveys the message that even the most prosaic family sedan can be made more exciting when a turbocharger is added. Similarly, well-considered signage can enhance the value and presence of a development project in an urban center or high-traffic location. Just as a turbocharger increases an engine's power without increasing its displacement, a signage program incre...

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