Perspective
Jul. 22, 2009
A Mobile Marketing Horror Story
A suit over a text message ad for a horror movie could implement far-reaching changes to mobile marketing, writes Adam Snukal.
When Satterfield Satterfield's son answered his mother's cell phone in the middle of a cold January night in 2006, he heard the following message: "The next call you take may be your last." Seconds later, when a text message arrived to the same number promoting Steven King's newest horror novel, "Cell," Satterfield decided that some advertiser had crossed the line. Simon and Schuster was that advertiser.
...For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$895, but save $100 when you subscribe today… Just $795 for the first year!
Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)
Already a subscriber?
Sign In