Marketing
Sep. 16, 2003
Firm Fame
Column - Public Relations - By Elizabeth Lampert and Sheila O'Gorman - Public relations is becoming an important marketing and business development tool for today's law firms. The department's main objective should be to highlight the firm's achievements continually. Additions to the firm or significant large deals are opportunities to show the firm in a positive light, particularly in the legal and related business and financial trade media.
Public Relations
By Elizabeth Lampert and Sheila O'Gorman
Public r...
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