This is the property of the Daily Journal Corporation and fully protected by copyright. It is made available only to Daily Journal subscribers for personal or collaborative purposes and may not be distributed, reproduced, modified, stored or transferred without written permission. Please click "Reprint" to order presentation-ready copies to distribute to clients or use in commercial marketing materials or for permission to post on a website. and copyright (showing year of publication) at the bottom.
Subscribe to the Daily Journal for access to Daily Appellate Reports, Verdicts, Judicial Profiles and more...

Mar. 14, 2013

Tesla, reinventing the car shopping experience

When I read the first term in the purchase agreement, I knew I needed to opt out. When I read the second term, I hoped to be able to opt out. And when I read the third term, I knew I had to opt out.

Paul R. Kiesel

Partner, Kiesel Law LLP

8648 Wilshire Blvd
Beverly Hills , CA 90211

Phone: (310) 854-4444

Fax: (310) 854-0812

Email: Kiesel@kiesel.law

Part 2 of 2. Part 1 appeared March 7

At 9:15 a.m., I rolled in to the massive Tesla factory in Fremont, where Tesla is producing its all-electric, American-made sedan. I was 45 minutes early for my tour of the Tesla factory. Alex, a young man from England who was going to be my guide through all the technology imbedded in the Tesla, approached the driver's door holding the key fob (the new name for a "car" key) designed to look like a mini-Tesla. As he approached the door...

To continue reading, please subscribe.
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$795 for an entire year!

Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)

Already a subscriber?

Sign up for Daily Journal emails