Gelfand joined Beachbody, the company known for its extreme in-home fitness programs, such as P90X and Insanity, in 2006 as its first in-house counsel. He previously owned his own direct-response company called Marketplace Products and before that worked as senior counsel with Van Nuys-based Sylmark Inc.
Before his arrival, Gelfand said Beachbody didn't have any anti-piracy programs - an area that now dominates the legal department in its effort t...
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