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Intellectual Property

Apr. 6, 2011

Susan L. Heller

Portfolio Manager / Patent Prosecutor Greenberg Traurig LLP Santa Monica Trademarks and brand management


Susan L. Heller


Greenberg Traurig LLP


Santa Monica


Trademarks and brand management


For Heller, it's all about making your mark.


Whether its BlackRock Inc.'s famous iShares, The Rolling Stones' lip and tongue logo or the clever spelling of DIRECTV, Heller's clients share virtually worldwide brand recognition.


And Heller intends to keep it that way.


"Once you've los...

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