By Kate Gold and Paul Gelb
With the Federal Trade Commission's issuance of its revised Guides Concerning the Use of Endorsement and Testimonials in Advertising (the FTC Guides), which took effect on Dec. 1, 2009, employers should update their written policies on employees' online conduct. The FTC Guides establish that employees' Internet postings can constitute improper public endorsements and testimonials in advertising if the employees do not disclose that they w...
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