Entertainment & Sports
Sep. 27, 2002
Movie Sweepstakes Promotions Require Careful Legal Planning
Focus Column - By David Halberstadter and Benjamin R. Mulcahy - As the summer draws to a close, moviegoers have a chance to catch their breath while the motion picture studios prepare to release their next wave of big budget films. The marketing campaigns have already begun: Trailers are playing in theaters; commercials are beginning to air on television; and Web sites offering information and merchandise are up and running. It is only a matter of time before the sweepstakes begin.
Focus Column
By David Halberstadter and Benjamin R. Mulcahy
As the summer draws to a close, moviegoers have a chance to catch their breath while the motion picture studios prepare to release their nex...
By David Halberstadter and Benjamin R. Mulcahy
As the summer draws to a close, moviegoers have a chance to catch their breath while the motion picture studios prepare to release their nex...
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