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Jul. 21, 2017

Pfizer agrees to strict limits on opioid ads

As four other pharmaceuticals companies fight a lawsuit over opioid promotion, drugmaker Pfizer Inc. has reached an agreement that implements strict standards in its advertising of opioids in California, the Santa Clara County counsel’s office announced Thursday.

Pfizer agrees to strict limits on opioid ads
WILLIAMS

As four other pharmaceuticals companies fight a lawsuit over opioid promotion, drugmaker Pfizer Inc. has reached an agreement that implements strict standards in its advertising of opioids in California, the Santa Clara County counsel’s office announced Thursday.

Effective Wednesday, the agreement requires Pfizer to include information about potential risks of addiction, abuse and misuse when promoting the effectiveness of the compa...

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