Law Practice
Jul. 31, 2018
Analytics could change legal landscape, survey suggests
Firms are increasingly relying on technology for marketing and business development, and complex metrics and analytics systems are expected to expand rapidly in coming years.
Firms are increasingly relying on technology for marketing and business development, and complex metrics and analytics systems are expected to expand rapidly in coming years, according to a survey.
“Tech is really becoming a bigger part of the [chief marketing officer’s] job,” said LexisNexis senior marketing manager Meghan Frank. “It’s a natural part of how the market is going.”
LexisNexis owns s...
To continue reading, please subscribe.
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$895, but save $100 when you subscribe today… Just $795 for the first year!
For only $95 a month (the price of 2 article purchases)
Receive unlimited article access and full access to our archives,
Daily Appellate Report, award winning columns, and our
Verdicts and Settlements.
Or
$895, but save $100 when you subscribe today… Just $795 for the first year!
Or access this article for $45
(Purchase provides 7-day access to this article. Printing, posting or downloading is not allowed.)
Already a subscriber?
Sign In